Building and scaling digital products from zero across Web3 and emerging markets. I combine strategic thinking with hands-on execution from first marketing hire to product leadership to ecosystem development.10+ years driving measurable growth through data driven strategies.
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I'm a growth marketing and product professional who specialises in Web3, fintech, and emerging markets. Over the past decade, I've launched and scaled digital products, executed high ROI marketing campaigns, and built engaged communities across traditional and decentralised platforms.
Most recently, I led growth initiatives for Polkadot's Staking Dashboard, scaling the platform whilst managing product development and community operations. I've also founded multiple businesses across the UK and Latin America, giving me deep understanding of both established and emerging markets.
Based in Medellín, Colombia for 5+ years, I bring unique insight into Latin American market dynamics, consumer behaviour, and cross-cultural operations. I'm bilingual (English native, Spanish B2) and thrive in remote, distributed team environments.
I combine strategic thinking with hands-on execution across growth marketing, product management, Web3 ecosystem development, data analysis, and LATAM market expansion.
First marketing hire experience, building systems from scratch
Leading across product, marketing, community, and operations
Testing, learning, and scaling what works
Aligning product and marketing for sustainable growth
Building and nurturing engaged communities from zero to scale
Creating content that drives organic traffic and conversions
Multi-channel campaigns focused on sustainable acquisition
Paid campaigns for lead generation
Deep expertise in Polkadot, Ethereum, and Web3 technologies
Understanding of staking, governance, and decentralised finance
5+ years operating in Colombia with emerging market insights
English & Spanish effective cross-cultural communication
Led growth and product initiatives for Polkadot's official staking dashboard, scaling user adoption and building an engaged community in the Web3 ecosystem. Managed cross-functional development, created educational content strategy, and executed data driven growth campaigns. Role context: I functioned as a hybrid growth marketer, product contributor, and community manager the kind of cross-functional role typical in early stage Web3 projects where you build everything from zero.
Key contributions:
Director of holding company managing diverse portfolio of technology and digital asset projects. Provide strategic growth consulting to startups on customer acquisition, operations, and scaling strategies. Specialise in Web3 ecosystem development and emerging market opportunities.
Founded and scaled bespoke construction consultancy through data driven growth marketing. Executed performance campaigns achieving exceptional ROI, built organic lead generation through SEO and content, and managed full business operations from client acquisition through delivery.
Key contributions:
Co-founded interior design and architecture studio in Medellín, Colombia. Managed business operations, client acquisition, and cross-cultural team coordination. Demonstrated ability to build and scale operations in Latin American market.
AI-powered tool for finding last-minute flight deals, combining technical development with consumer product strategy. Built as learning project exploring AI applications in travel discovery.
Web3 application for creating tokens on Polkadot testnet AssetHub networks. Simplifies blockchain token deployment through intuitive interface with real-time transaction tracking, multi-wallet support, and explorer integration.
Key contributions:
I'm available for:
