I build and scale digital products - from zero to traction and beyond. Over a decade across Web3, fintech, and emerging markets, moving between growth strategy, product management, and business development depending on what a company needs most.
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My career spans the full growth stack - from early-stage marketing and community building through to product leadership and ecosystem development. I've founded and co-run businesses in the UK and Latin America, giving me a practical understanding of both established and emerging market environments.
I've spent the last five-plus years based in Medellín, Colombia, which has shaped how I think about consumer behaviour, localisation, and cross-cultural operations. I work in English and Spanish and have built and managed remote teams across multiple time zones.
My recent work has been concentrated in the Polkadot and broader Web3 ecosystem - leading growth, product development, and community operations for decentralised infrastructure - but my background spans fintech, SaaS, and digital services more broadly.
First-hire experience setting up growth systems, processes, and teams from scratch
Working across product, marketing, community, and operations toward shared goals
Structured testing frameworks - hypothesis, execution, learning, iteration
Aligning product and marketing to drive sustainable acquisition and retention
Building and managing engaged communities across traditional and decentralised platforms
Organic content programmes that drive traffic, trust, and conversion
Multi-channel acquisition campaigns with a focus on sustainable, measurable outcomes
Paid acquisition for lead generation and user growth
Hands-on experience in Polkadot, Ethereum, and Web3 infrastructure
Working knowledge of staking, governance, and decentralised finance mechanics
5+ years operating in Colombia with insight into regional dynamics and consumer behaviour
English (native) and Spanish - effective in professional and commercial contexts
Led growth and product initiatives for Polkadot's official staking dashboard, scaling user adoption and building an engaged community in the Web3 ecosystem. Managed cross-functional development, created educational content strategy, and executed data driven growth campaigns. Role context: I functioned as a hybrid growth marketer, product contributor, and community manager the kind of cross-functional role typical in early stage Web3 projects where you build everything from zero.
Key contributions:
Director of holding company managing diverse portfolio of technology and digital asset projects. Provide strategic growth consulting to startups on customer acquisition, operations, and scaling strategies. Specialise in Web3 ecosystem development and emerging market opportunities.
Founded and scaled bespoke construction consultancy through data driven growth marketing. Executed performance campaigns achieving exceptional ROI, built organic lead generation through SEO and content, and managed full business operations from client acquisition through delivery.
Key contributions:
Co-founded interior design and architecture studio in Medellin, Colombia. Managed business operations, client acquisition, and cross-cultural team coordination. Demonstrated ability to build and scale operations in Latin American market.
AI-powered tool for finding last-minute flight deals, combining technical development with consumer product strategy. Built as learning project exploring AI applications in travel discovery.
Web3 application for creating tokens on Polkadot testnet AssetHub networks. Simplifies blockchain token deployment through intuitive interface with real-time transaction tracking, multi-wallet support, and explorer integration.
Key contributions:
I'm currently open to:
Based in Colombia (GMT-5), working remotely.
